the image is a simple scene of an second world war soldier. He is dressed in the green Coldstream Guards uniform and is infantry to the Guards Armoured Division. He has his All Seeing Eye shoulder insignia and is crouched down smiling at two young French children. There is a little girl and a little boy dressed in the same eras clothing. The little girl shyly holds out a poppy for the soldier. The image represents Poppy Day and is always accompanied with the words Lest We Forget.